Future Cup is a young talent mentoring and development program. Leveraging on soccer as a tool for national transformation and human capacity development.
To develop the identity for the brand, the following key words were considered; Development, mentoring, transformation.
First off, the circular part is made up off three elements which takes the form of a covering, more Like three human palms curved and trying to cover something, speaks to the fact that the project is expected to nurture the next generation of talents for a bright future, the 3 parts are - mind, body and society. The project is building minds, training bodies with requisite skills and in extension growing a healthy society.
The stem of the logo is actually letter ”F” which is a ribbon form connotes victory and a soccer play fiercely kicking the ball. The entire logo looks like a lamp, which is the entire focus of the project, to shine lights on the talents of and for the future
